Perdue Air Fryer Chicken Wings
THE PROBLEM?
In a world of endless food options, making dinner exciting can feel like a chore.
INSIGHT:
Modern life moves fast, and so does our hunger. But even in our rush, we don’t want to sacrifice the comfort and satisfaction that come from a well-cooked meal.
THE CHALLENGE?
Finding a solution that’s quick, delicious, and worthy of modern-day convenience.
BIG IDEA:
“We’re Revolutionizing Wings, From Fire to Fryer.”
OOHs
Social Media
Guerilla Stunt
Partnering with the Royal Ontario Museum to feature the evolution of cooking from Fire to Fryer.
With purchase of a ticket to the ROM you receive a coupon for a free bag of Perdue Air-Fryer Ready Wings at the end of the exhibit.
Account Manager: Akshay Kumar
Art Director: Lavanya Shyam
Art Director: Nipun Dawar
Copywriter: Kara Hodgert