Edo Japan
Doner North x Edo Japan
(Was selected to pitch to the agency)
THE ASK?
To drive awareness, generate excitement, and boostfoot traffic by positioning Edo Japan as the ultimatedestination for noodle lovers and highlight their BOGO offer throughout noodlefest.
INSIGHT:
Food is an indulgence involving one to treat themselves to a favourite snack, as a way to unwind.
BIG IDEA:
“Your Obsession Starts Here”
OOHs
Social Media
In - Store
BOGO buyers will also get exclusive Edo Japan-themed temporary tattoos available only during Noodlefest. Each customer gets one sticker with their bowl, featuring quirky foodie phrases. It keeps the obsession going even after the last slurp.
As part of the BOGO offer, customers receive a set of limited-edition chopsticks each pair featuring two connected obsessive lines, one on each stick.
It’s a playful way to show that one bowl deserves another, and one line completes the other.
Photo Op
Brand Activation
Food Truck
Art Director: Lavanya Shyam
Account Manager: Priya. R