Harold x Harry Rosen
THE ASK?
Increased awareness and customer acquisition for Harold, highlighting its Custom-Made and Ready-to-Wear (RTW) offerings.
INSIGHT:
Elegance in clothing marks a lasting impression on ones' individuality and timeless style.
Style is a statement of ambition, definition and legacy.
THE CHALLENGE?
Reinvigorate the Harold brand, ensuring it captures attention and resonates with two core customer segments.
BIG IDEA:
“Be Your Style Architect.”
OOHs
Magazine Print
Packaging & Lookbook
Socials
PR Activity
Collaboration with Image Consultant
Art Director: Lavanya Shyam
Art Director: Ayushi Patel
Account Manager: Priya. R