Bulk Barn
THE CHALLENGE?
To make Bulk Barn the go-to store for snack shopping among young adults (22-38 years old) who embrace new experiences.
INSIGHT:
Young adults are increasingly interested in trying diverse and unique flavours from around the world.
Young adults appretiate cultural diversity and enjoy learning about different cultures through food.
BIG IDEA:
“A Taste From Every Nation.”
OOHs
Real World Installations
Art Director: Lavanya Shyam
Account Manager: Akshay Kumar
