This project required the creation of three unique creative territories for an integrated campaign promoting a candy brand with unexpected flavor combinations. The goal was to increase sales, capture attention, and create buzz while reinforcing the brand’s playful and adventurous personality.

Each creative territory followed a distinct strategic approach:

  • Table Stakes – A foundational approach based on best practices.

  • Disruptor – A bold, unconventional direction that challenges norms.

  • Blue-Sky – A visionary, out-of-the-box concept pushing creative boundaries

KitKat Minis

Art Director:
Ayushi Patel

Art Director:
Nipun Dawar

Art Director:
Lavanya Shyam

Territory 1: Mini Break Moments.

Kit kat Minis make every time break feel big, with the burst of flavor and fun.

Territory 2: A Break for Every Mood.

KitKat Minis create an irresistible connection between your mood and your break, making each bite feel uniquely yours.

Territory 3: "Break the World into Minis" 

What if Kit Kat Minis didn't just give you a break, but reimagined the world a bite-sized moments?